Description
- Print length: 304 pages
- Language: English
- Publisher: Penguin Business
- Publication date: 23 June 2025
- ISBN-10: 014346776X
- ISBN-13: 978-0143467762
Original price was: ₹399.00.₹291.27Current price is: ₹291.27.
Discover the rise of India’s new-age entrepreneurs in “Winning Middle India.” This compelling book explores how a fresh generation of founders is revolutionizing access, affordability, and quality for millions across India. By harnessing technology, smartphone penetration, and rapid digitization, these innovators are unlocking the vast potential of Middle India, the next 400-500 million consumers. Understand the strategies and mindsets driving this transformative force that is reshaping the nation’s destiny. If you’re interested in Indian startups, entrepreneurship, economic growth, or the future of consumer markets, this book offers essential insights. A must-read for understanding the pulse of modern India.
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