Foundations of Marketing

ISBN-10: 0077125606
ISBN-13: 978-0077125608
Edition: 3rd
Publisher: McGraw-Hill Education / Europe, Middle East &amp; Africa

Name: Foundations of Marketing
SKU: 9780077125608
Availability: InStock

SKU: 9780077125608

Original price was: ₹1,495.00.Current price is: ₹1,270.75.

Discover the ‘Foundations of Marketing’, the bestselling textbook by Jobber and Fahy, now in its engaging third edition. This comprehensive yet concise guide is perfect for introductory marketing courses, blending essential theory with real-world practice. Explore contemporary topics like experiential, neuro, multi-channel, and buzz marketing, enhanced by new case studies featuring brands like YouTube, Innocent Drinks, and Nike. ‘Foundations of Marketing’ also includes insightful Ethical Debate and Technology Focus boxes, stimulating discussion on social responsibility and the impact of digital technologies. Accessible and student-friendly, this book is your essential resource for mastering marketing fundamentals.

5 in stock

Category: Higher Education Textbooks Tag: David Jobber