STRATEGIC MANAGEMENT: TEXT AND CASES 6TH EDITION
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STRATEGIC MANAGEMENT: TEXT AND CASES 6TH EDITION

SKU: 9780071317047

Original price was: ₹1,195.00.Current price is: ₹1,135.25.

Master strategic planning with ‘Strategic Management: Text and Cases, 6th Edition’ from The Bookish Owl. This essential textbook by Dess, Lumpkin, Eisner, McNamara, and Kim offers comprehensive coverage of both foundational and cutting-edge strategic management concepts. Explore critical topics including innovation, entrepreneurship, knowledge management, corporate governance, and digital strategies like crowdsourcing and social media. The book features a rich collection of diverse, current, and globally recognized company cases, providing real-world financial data and strategic insights. Ideal for students and instructors seeking quality and variety, this edition equips you with the tools to analyze and navigate the complexities of modern business strategy. Perfect for business students, aspiring leaders, and professionals looking to enhance their strategic thinking.

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Description

  • ISBN-10: 9780071317047
  • ISBN-13: 978-0071317047
  • Edition: 6th
  • Publisher: McGraw-Hill Education
  • Publication date: 16 April 2012
  • Language: English
  • Dimensions: 20.07 x 2.54 x 25.15 cm
  • Print length: 992 pages

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