Strategic Management: Creating Competitive Advantages

Name: Strategic Management: Creating Competitive Advantages
SKU: 9780071312707
Availability: InStock

SKU: 9780071312707

Original price was: ₹1,495.00.Current price is: ₹1,270.75.

Unlock the secrets to sustainable success with “Strategic Management: Creating Competitive Advantage, 4th Edition.” Authored by renowned experts Dess, Lumpkin, and Eisner, this essential guide delves into core strategic principles while offering in-depth exploration of modern business imperatives. Discover insights on digital strategies, innovation, knowledge management, and leveraging intellectual assets to build and maintain a competitive edge. With its clear, accessible writing style and abundant illustrative examples, this textbook simplifies complex concepts, making it an indispensable resource for students and professionals seeking to master strategic management and drive business growth. Enhance your understanding and gain a strategic advantage.

5 in stock

Category: Higher Education Textbooks Tag: Gregory G Dess