Consumer Behavior

ISBN-10: 9780071259354
ISBN-13: 978-0071259354
Edition: 8th
Publisher: McGraw-Hill Education / Asia

Name: Consumer Behavior
SKU: 9780071259354
Availability: InStock

SKU: 9780071259354

Original price was: ₹1,495.00.Current price is: ₹1,270.75.

Unlock the secrets to successful marketing with “Consumer Behavior,” a strategic guide designed for the modern marketer. This essential textbook, perfect for students and professionals alike, delves deep into understanding customer decision-making processes. Utilizing the comprehensive Wheel of Consumer Analysis, it expertly examines consumer affect, cognition, and behavior to inform effective marketing strategies. Discover how to connect with your audience on a deeper level and drive impactful results. “Consumer Behavior” from The Bookish Owl is your key to navigating the complexities of the marketplace and achieving your marketing objectives. Essential reading for anyone looking to enhance their understanding of consumer insights.

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Category: Higher Education Textbooks Tag: J. Paul Peter