The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Print length: 320 pages
Language: English
Publication date: 27 September 2005

Name: The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
SKU: 9780060570156
Availability: InStock

SKU: 9780060570156

Original price was: ₹799.00.Current price is: ₹583.27.

Unlock the secrets to building enduring brands with “The Origin of Brands” by Al and Laura Ries. Inspired by Darwin’s theory of evolution, this groundbreaking book reveals how product evolution drives endless possibilities for new brands. Discover a powerful strategy for creating innovative products and achieving business success by understanding market shifts and embracing divergence, not convergence. Learn to exploit the power of division, the ‘survival of the firstest’ and ‘secondest,’ and the art of pruning. Packed with insightful case studies of both product failures and triumphs, this essential guide from The Bookish Owl will equip you with the knowledge to build a dominant brand and thrive in the competitive marketplace.

5 in stock

Category: Business & Economics Tag: Al Ries