SPORTS MARKETING : A STRATEGIC PERSPECTIVE
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SPORTS MARKETING : A STRATEGIC PERSPECTIVE, 6TH EDITION

SKU: 9780367141653

Original price was: ₹12,239.00.Current price is: ₹9,180.00.

Master strategic sports marketing with this authoritative guide, essential for the Indian market. Dive deep into consumer behaviour, sponsorship, digital media, and core business principles. Learn how to design and manage every marketing element from goal-setting to control, informed by real-world case studies and industry expert insights. This comprehensive text is indispensable for Indian students and professionals seeking success in the dynamic sports business landscape, making it perfect for sports management courses and career advancement.

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Additional information

Author

Matthew D. Shank
Publisher
ISBN

9780367141653

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