New Products Management | 11th Edition
Availability: In Stock

New Products Management | 11th Edition

SKU: 9789389949810

₹1,025.00

Drive successful innovation with expert insights on New Product Development. This comprehensive textbook guides you through product management from a marketing perspective. Packed with real-life examples and industry best practices, it offers actionable takeaways for practicing managers. Explore every stage of the new product process, making it an indispensable resource for mastering product innovation and business strategy in India. Essential for marketing professionals, MBA students, and entrepreneurs aiming for success in the dynamic Indian market.

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