Combo Books – Marketing Management
-16%
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Combo Books – Marketing Management, (16th Edition) + Marketing Management: Indian Cases, (2nd Edition) | Set of 2 Books | MBA & Business Enthusiast | – Pearson

SKU: 9789361594700

Original price was: ₹1,330.00.Current price is: ₹1,330.00.

Elevate your marketing acumen with this indispensable two-book combo, featuring Philip Kotler’s 16th edition of Marketing Management and a comprehensive collection of Indian case studies. Explore cutting-edge concepts from AI and e-commerce, expertly applied through real-world examples and insightful analyses of leading Indian brands like MTR, Taj Hotels, and Fevicol. This set is a must-have for MBA students and business professionals aiming to master marketing strategies for success in the vibrant Indian market. Develop actionable insights and a competitive edge with practical frameworks.

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