MANAGING TECHNOLOGY AND INNOVATION FOR COMPETITIVE ADVANTAGE
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Availability: In Stock

MANAGING TECHNOLOGY AND INNOVATION FOR COMPETITIVE ADVANTAGE

SKU: 9788177586459

Original price was: ₹1,160.00.Current price is: ₹928.00.

Gain a decisive edge in today’s dynamic market. This comprehensive guide to managing technology and innovation offers an integrated, strategic view of contemporary business challenges, including globalization and time compression. Explore proven managerial and economic approaches for effective technology integration and value creation, covering key themes like competitive strategies. Essential for Indian professionals, business leaders, and students of strategy, this book equips you to master innovation and leverage technology for lasting competitive advantage in the global arena.

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