FUNDAMENTALS OF MARKETING
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FUNDAMENTALS OF MARKETING, 2E

SKU: 9780198829256

₹725.00

Master essential marketing strategies with this concise guide, covering everything from traditional principles to cutting-edge trends like digitalization and sustainability. Dive into real-world case studies featuring global brands and innovative startups, gaining practical insights relevant to the Indian market. Perfect for students and aspiring professionals, this book equips you with the knowledge to navigate social media, ethics, and promotion effectively. Build a strong foundation for a successful career and drive business growth in today’s dynamic commercial landscape.

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