Using Focus Groups in Research

Name: Using Focus Groups in Research
SKU: 9789394701588
Price: 374.00 INR
Availability: InStock

SKU: 9789394701588

Original price was: ₹499.00.Current price is: ₹374.00.

Master qualitative research with this indispensable practical guide to focus groups. Designed for Indian students, researchers, and market professionals, it offers clear advice on planning, conducting, and analyzing data from focus group sessions. Understand the advantages and limitations of this powerful qualitative method for gaining deep insights. Elevate your research skills and excel in data collection and analysis with this essential resource.

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Category: Textbooks & Study Guides Tag: Dr. Lia Litosseliti