The Marketplace of Attention – How Audiences Take Shape in a Digital Age
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The Marketplace of Attention – How Audiences Take Shape in a Digital Age

SKU: 9780262027861

₹2,593.67

Navigate India’s dynamic digital age and grasp how audiences truly take shape. This insightful book unveils the ‘marketplace of attention,’ revealing the intricate factors—user habits, social networks, and media strategies—that influence public attention in an era of endless online content. Essential for media professionals, marketers, and students in India, it offers a compelling analysis of audience overlap and fragmentation, challenging common fears about digital media’s impact. Understand the forces shaping online consumption and media influence for a smarter digital future.

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