Researching Marketing Decisions
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Researching Marketing Decisions

SKU: 9780367376635

₹995.00

Master critical marketing decisions and drive unparalleled customer value. This essential guide delves into theoretical and methodological advancements shaping modern marketing strategy, analyzing key phases from consumer behaviour to the complete marketing mix. Explore how firms solve customer-centric issues by applying insights from economics, psychology, and operations research for optimal outcomes in pricing and channel management. An indispensable resource for marketing researchers, business management students, and professionals seeking to enhance their strategic approach in the dynamic Indian market.

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