Re-Build: How Brands of India Overcame Crisis and Emerged Stronger
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Re-Build: How Brands of India Overcame Crisis and Emerged Stronger, Better, Wiser: How Indian Brands Overcame Crisis and Emerged Stronger, Better, Wiser

SKU: 9789351951407

Original price was: ₹599.00.Current price is: ₹479.20.

Discover how leading Indian brands navigated treacherous crises and emerged stronger. This insightful book delves into real-life stories of resilience, detailing how companies like Tata Sons, Kingfisher, and Nestlé Maggi tackled everything from product recalls to marketing blunders. Gain invaluable lessons in brand rebuilding and strategic recovery through expert analysis and executive interviews. Essential reading for Indian business leaders, entrepreneurs, and students keen on understanding corporate India’s journey through adversity and achieving lasting success.

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