MARKETING STRATEGY A LIFE -CYCLE APPROACH
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MARKETING STRATEGY A LIFE -CYCLE APPROACH

SKU: 9781107427150

₹1,150.00

Master strategic marketing with this essential guide to a life-cycle approach. Unlock robust business growth by understanding core marketing management principles, including market segmentation, product positioning, and competitive advantage. This comprehensive resource is packed with insightful case studies, offering practical tools for navigating dynamic business landscapes. An indispensable read for MBA students and marketing professionals across India seeking to craft winning strategies and achieve lasting success through effective planning and execution.

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