Games Customers Play: What they don't te: What they don’t tell you about buyer-seller relationships
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Games Customers Play: What they don’t te: What they don’t tell you about buyer-seller relationships

SKU: 9780143442141

₹399.00

Master today’s challenging buyer-seller relationships and decode customer negotiation tactics! Is your business facing clients who’ve rewritten the rules? Ramesh Dorairaj offers a powerful guide to identifying shifting customer behaviours and adapting your sales strategy. Learn to skillfully navigate tough negotiations, understand unspoken buyer motivations, and transform potentially losing deals into wins. Essential reading for Indian sales professionals, entrepreneurs, and anyone aiming for success in competitive business environments. Gain the edge in every transaction.

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