Dead Ringers: How Outsourcing Is Changing the Way Indians Understand Themselves
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Dead Ringers: How Outsourcing Is Changing the Way Indians Understand Themselves

SKU: 9780691159652

₹2,160.67

Uncover the fascinating transformation of professional identity within India’s booming outsourcing sector. Shehzad Nadeem’s deep dive explores the world of call center employees trained for mimicry, asking how performing foreign personas affects their sense of self. This compelling account reveals the psychological shifts and cultural nuances of a workforce mirroring Western workers. Essential for understanding contemporary Indian professionals and the complex relationship between work, culture, and self-perception in the globalized era. A must-read for anyone interested in modern India’s evolving workforce.

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