TOURISM MARKETING : IN THE AGE OF THE CONSUMER
Availability: In Stock

TOURISM MARKETING : IN THE AGE OF THE CONSUMER

SKU: 9780415726368

₹5,544.82

Master contemporary tourism marketing for India’s booming travel sector. This essential textbook expertly blends core marketing principles with six key contemporary themes, providing a strategic framework for today’s consumer-driven landscape. Understand evolving tourist behaviour, craft effective digital strategies, and enhance customer experience. It’s an indispensable guide for students, professionals, and businesses looking to excel in the competitive Indian tourism and hospitality market. Equip yourself with the knowledge to drive success and create memorable travel journeys.

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