The Routledge Companion to the History of Retailing (Routledge Companions in Business
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The Routledge Companion to the History of Retailing (Routledge Companions in Business, Management and Marketing)

SKU: 9781138675087

₹25,960.00

Unlock the rich evolution of retail history with this comprehensive global companion. Explore the vital, cross-disciplinary role of retailing in shaping economies, urban environments, and consumer identities across centuries. Moving beyond traditional views, this volume offers a vibrant, analytical survey of business management, marketing practices, and commerce worldwide. It’s an indispensable resource for students, historians, and business professionals in India seeking to understand the deep historical roots and global trajectory of retail. Essential reading for anyone interested in the foundations of modern commerce and market dynamics.

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