The Essentials of Marketing Research (Third Edition)
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The Essentials of Marketing Research (Third Edition)

SKU: 9780415899291

Original price was: ₹20,833.75.Current price is: ₹16,667.00.

Master effective marketing research to understand Indian consumer behavior and drive business success. This essential guide equips you with vital market analysis skills, covering secondary research, data mining, internet marketing, qualitative methods, statistical analysis, and ethical practices. Perfect for MBA students and marketing professionals in India, it offers practical tools, including case studies and a companion website, to build robust research and analytical capabilities for formulating winning marketing strategies.

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