Strategic Communication: An Introduction
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Strategic Communication: An Introduction

SKU: 9781138657038

₹4,128.82

Master effective strategic communication for today’s dynamic Indian business landscape. This essential introduction offers a holistic view of goal-oriented communication, integrating public relations, organizational communication, and marketing communication. Dive deep into core theories, concepts, and methods, learning to apply them practically to complex challenges. Perfect for business and communication students in India, marketing professionals, and anyone aiming to enhance stakeholder engagement. Gain the insights needed to develop robust communication strategies and drive organizational success.

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