Sport Fans: The Psychology and Social Impact of Fandom
Availability: In Stock

Sport Fans: The Psychology and Social Impact of Fandom

SKU: 9781138683167

₹5,544.82

Dive into the captivating psychology of sports and the profound social impact of fandom. This book meticulously explores the emotional, behavioral, and cognitive worlds of dedicated sports fans. Understand how sports fandom creates belonging, meaning, and influences consumer behaviour. Essential for students of psychology, sociology, and marketing, it examines common fan characteristics, the process of becoming a fan, and even fan aggression. Gain a deeper insight into the intricate link between sport, individuals, and society, making it a must-read for any serious sports enthusiast in India.

5 in stock

Category: Tag:

Related products