Routledge Handbook of Public Diplomacy
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Routledge Handbook of Public Diplomacy

SKU: 9780415953016

₹23,600.00

Master the art of global influence with this definitive guide to public diplomacy. Explore historical strategies from the Cold War to post-9/11 campaigns, and understand how nations manage national image and perception. This handbook delves into cutting-edge research on public relations, soft power, cultural diplomacy, marketing, and communication strategies. Featuring essential international perspectives and comparative analysis, it’s a must-read for scholars, policymakers, and professionals seeking to navigate the complexities of international relations and shape global narratives effectively.

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