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Revitalising Audience Research: Innovations in European Audience Research (Routledge Studies in European Communication Research and Education)
SKU: 9781138787377
Original price was: ₹17,857.50.₹14,286.00Current price is: ₹14,286.00.
Unlock the future of audience research with Brian O’Neill’s vital contribution. This seminal work presents revitalised European innovations and methodologies crucial for understanding contemporary media consumption. Discover cutting-edge approaches to audience analytics, engagement, and digital media research, directly applicable to the dynamic Indian media landscape. Essential for communication scholars, media professionals, and students in India seeking to advance academic inquiry and develop effective media strategies. Elevate your understanding and impact with these essential research advancements.
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