Religion and Commodification: `Merchandizing` Diasporic Hinduism
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Religion and Commodification: `Merchandizing` Diasporic Hinduism

SKU: 9780415873635

₹18,880.00

Explore the fascinating commodification of Hinduism’s everyday sacred objects. This insightful book delves into how religious practices, particularly devotional Hinduism, are shaped by changing material cultures. It examines the crucial shift from traditional, caste-based production to modern commercial industries supporting Hindu worship in India and diasporic communities. Using key lenses of ‘visuality’ and ‘materiality,’ it offers a sharp analysis of how Hindu objects become commodities, making it essential for students and scholars of sociology, anthropology, and religious studies interested in modern Indian culture and its global connections.

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