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New Developments in Online Marketing

SKU: 9780415628877

20,650.00

Master the latest in online marketing for the Indian digital landscape. This insightful book delves into revolutionary internet marketing trends, exploring the shift towards user-generated content, social networking, and Web 2.0. Essential for professionals and students in India, it unpacks new strategies for customer engagement, co-creation, and maximizing online advertising effectiveness. Gain a competitive edge by understanding the evolving ‘Net generation’ culture and predicting future developments. Perfect for anyone seeking to excel in India’s dynamic digital marketing sphere and drive business growth through innovative online approaches.

5 in stock