MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR
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MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR, 2ND EDITION

SKU: 9780415448970

₹13,570.00

Master essential public sector marketing and communication strategies with this authoritative 2nd edition. Gain a comprehensive overview of modern public administration, diving deep into social marketing and institutional communication. Packed with real-world case studies from the USA, Australia, and Asia, plus engaging exercises and discussion questions, it provides practical insights. This book is indispensable for postgraduate public management students and professionals in India aiming to enhance public sector effectiveness and engagement.

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