Financial Services Marketing: An International Guide to Principles and Practice (Second Edition)
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Financial Services Marketing: An International Guide to Principles and Practice (Second Edition)

SKU: 9780415521673

₹17,110.00

Master essential financial services marketing strategies with this definitive international guide. Explore cutting-edge principles and practical applications for both B2B and B2C markets. Learn innovative approaches to customer acquisition and retention, crucial in today’s dynamic financial sector. This updated edition tackles the impact of the global financial crisis, ethical considerations, and the role of e-commerce in shaping customer relationships. An indispensable resource for finance students, professionals, and anyone looking to excel in marketing within India’s vibrant financial landscape.

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