Ethics in Marketing: International cases and perspectives
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Ethics in Marketing: International cases and perspectives

SKU: 9781138648098

Original price was: ₹8,632.00.Current price is: ₹6,474.00.

Mastering marketing ethics in India demands a global perspective. This indispensable guide presents 20 international case studies, offering crucial insights into ethical dilemmas faced by businesses worldwide, including significant examples from Indian companies. Explore real-world challenges in CSR, sustainability, and marketing strategy with renowned corporations like Coca-Cola and Zara. Essential for students and professionals in India, this book sharpens your understanding of business ethics and responsible marketing practices in a diverse global marketplace.

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Additional information

Author

Patrick E. Murphy
Publisher
ISBN

9781138648098

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