Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh

SKU: 9781666943160

₹11,800.00

Explore the complex world of South Asian advertising and uncover how television commercials shape perceptions. This insightful study dissects deceptive marketing tactics by multinational corporations in Bangladesh, highlighting their exploitation of cultural nuances. It reveals the interconnectedness of media production and advertising ethics, employing critical discourse analysis to expose underlying societal biases. Essential reading for marketing professionals, media studies students, and anyone interested in the cultural impact of advertising and broadcast regulations in South Asia. Gain a deeper understanding of ethical advertising standards and policy needs for a more equitable media landscape.

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