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CRITICAL READINGS: SPORT, CULTURE AND THE MEDIA (Issues in Cultural and Media Studies)
SKU: 9780335211500
Original price was: ₹5,326.44.₹5,326.44Current price is: ₹5,326.44.
Dive deep into the dynamic intersections of sport, culture, and media with this essential collection of critical readings. Explore a broad spectrum of classic and contemporary essays analyzing how mass communications shape sports entertainment, the manufacturing of sports news, televised sport, women’s roles, mega-events like the Olympics, and advertising across continents. This reader is indispensable for Indian students and scholars in cultural studies, media studies, sociology, and sports management seeking a comprehensive understanding of global sports media landscapes and their impact. Gain critical insights into a rapidly evolving field.
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