Positioning the Brand
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Positioning the Brand

SKU: 9781138896284

Original price was: ₹945.25.Current price is: ₹945.00.

Master the art of brand positioning with this essential guide for aspiring brand managers and marketing professionals in India. Learn step-by-step how to analyse markets, define competitive advantages, and craft compelling brand identities. This book equips you with the strategic insights needed to maximise your brand’s potential and drive business growth. A must-read for anyone seeking to build impactful brands in today’s dynamic Indian market. Unlock your brand’s success and gain a competitive edge.

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