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Online Service Business: Consumer Behaviour and Competitiveness

SKU: 9789391502607

Original price was: ₹2,990.00.Current price is: ₹2,243.00.

Unlock success in India’s burgeoning online service sector. This insightful guide delves into critical consumer behaviour patterns and proven strategies for building digital competitiveness. Discover how to effectively understand online customer psychology, navigate evolving market dynamics, and enhance your service business’s resilience and growth. Essential for entrepreneurs, business leaders, and marketing professionals aiming to master the Indian digital marketplace and drive customer loyalty.

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9789391502607