Marketing Forms & Strategies

Unlock cutting-edge marketing strategies essential for thriving in India’s dynamic business environment. Authored by leading Indian marketing experts, this book decodes innovative forms like digital, viral, and internet marketing, crucial for navigating cut-throat competition. Gain research-backed insights to drive business growth and customer engagement in the liberalized Indian market. This comprehensive guide is a must-read for marketing students, teachers, and professionals seeking to master modern marketing techniques.