MARKETING AND THE COMMON GOOD: ESSAYS FROM NOTRE DAME ON SOCIETAL IMPACT (ORIGINAL PRICE £ 36.99)

Unlock the crucial link between marketing and the common good with this compelling collection of essays. Discover how modern marketing, consumption, sustainability, and public policy intersect to shape society’s ethical and moral economy. These insightful pieces from Notre Dame offer a deep dive into driving positive societal impact. Essential for Indian business leaders, marketing professionals, and students seeking to master ethical business practices and understand corporate social responsibility for a better future.