Integrated Approach to New Food Product Development
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Integrated Approach to New Food Product Development

SKU: 9781138198388

₹2,796.00

Master food product development in India’s dynamic food market. This essential guide unveils “The Success Equation,” integrating academic research with practitioner insights to drive new product success. Explore crucial interdependencies across management, marketing, technology, strategy, and consumer research. Ideal for food professionals, innovators, and students, it offers a complete roadmap to transform food ideas into commercial triumphs within the competitive Indian food industry.

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Description

  • Publisher : Taylor & Francis (1 January 2009)
  • Language : English
  • Hardcover : 504 pages
  • ISBN-10 : 1138198382
  • ISBN-13 : 978-1138198388
  • Item Weight : 770 g
  • Dimensions : 20.3 x 25.4 x 4.7 cm

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