E-SERVICE QUALITY AND ATTITUDE TOWARD ONLINE SHOPPING IN DEVELOPING COUNTRIES: Study of Malaysia and Saudi Arabia
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E-SERVICE QUALITY AND ATTITUDE TOWARD ONLINE SHOPPING IN DEVELOPING COUNTRIES: Study of Malaysia and Saudi Arabia

SKU: 9788175418233

₹876.00

Boost your understanding of online shopping dynamics with this vital study on e-service quality. Explore how high service standards build crucial consumer trust, positively impacting attitudes toward online retail, especially within developing economies. Gain practical insights from cross-cultural comparisons that are highly relevant to India’s booming e-commerce landscape. Discover strategies to mitigate risk perception and foster greater customer confidence. This research is essential for Indian e-commerce professionals, digital marketers, and academics seeking to enhance online customer experiences and drive sales in the digital marketplace.

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Description

  • Publisher : SHIPRA PUBLICATIONS; Ist edition (1 January 2015)
  • Language : English
  • Hardcover : 220 pages
  • ISBN-10 : 9788175418233
  • ISBN-13 : 978-8175418233
  • Item Weight : 1 kg
  • Dimensions : 20 x 14 x 4 cm

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