CULTURAL SIDE OF INNOVATION: ADDING VALUES (ORIGINAL PRICE £ 95.00)
Availability: In Stock

CULTURAL SIDE OF INNOVATION: ADDING VALUES (ORIGINAL PRICE £ 95.00)

SKU: 9781138896291

₹1,345.50

Master the cultural side of innovation and drive business success. This insightful guide moves beyond technology, revealing how culture and social contexts are key to value addition and organizational growth. Integrating insights from sociology, psychology, and marketing, it explores how to foster creativity and achieve sustained success in the knowledge economy. Learn from real-world case studies and discover new models for economic creativity. Essential for Indian business leaders, innovators, and strategists aiming to add lasting value.

5 in stock

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Description

  • Publisher : Taylor & Francis Group (13 December 2013)
  • Language : English
  • ISBN-10 : 1138896292
  • ISBN-13 : 978-1138896291
  • Item Weight : 340 g
  • Dimensions : 20 x 14 x 4 cm

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