Consumer Behaviour & Rural Marketing in India
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Consumer Behaviour & Rural Marketing in India

SKU: 9788177082159

₹573.75

Unlock the complexities of Indian consumer behaviour and master rural marketing in India. This essential guide delves deep into the psyche of rural Indian consumers, exploring socio-economic, cultural, and media influences that shape their buying decisions. Discover how changing lifestyles and increased awareness impact the vast Indian market. Crucial for marketing professionals, business strategists, and students seeking to formulate effective strategies for India’s burgeoning rural economy. Gain unparalleled insights into the Indian consumer to drive success.

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Description

  • Publisher : New Century Publications; 1st edition (1 January 2009)
  • Language : English
  • Hardcover : 199 pages
  • ISBN-10 : 8177082159
  • ISBN-13 : 978-8177082159
  • Item Weight : 488 g
  • Dimensions : 15.24 x 2.29 x 22.86 cm
  • Country of Origin : India

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