Advertising
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Advertising, Society and Consumer Culture

SKU: 9788184050677

₹595.00

Uncover the profound impact of advertising on society and consumer culture. This definitive textbook offers an integrated, theory-based framework essential for understanding the social, political, and economic dimensions of advertising. Ideal for advertising, marketing, and communications students in India, it delves into critical issues like gender stereotyping, vulnerable audiences, and wealth distribution. Gain crucial insights into modern advertising ethics and consumer behaviour to navigate today’s complex media landscape. A must-read for aspiring professionals and academics seeking a comprehensive perspective on advertising’s societal role.

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Description

  • Publisher : Ess Ess Publications (1 January 2011)
  • Language : English
  • ISBN-10 : 8184050674
  • ISBN-13 : 978-8184050677
  • Item Weight : 500 g
  • Country of Origin : India

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