Advertising and Promotion: An Integrated Marketing Communications
Availability: In Stock

Advertising and Promotion: An Integrated Marketing Communications

SKU: 9789389183887

₹1,612.50

Drive impactful advertising and promotion strategies with this vital guide to Integrated Marketing Communications. Delve into international market segmentation, effective public relations in developing economies, and cutting-edge e-detailing for pharmaceutical marketing. Explore the vast landscape of digital marketing, including its opportunities and challenges, and master promotion in health services. An indispensable resource for marketing professionals, researchers, and management students in India seeking to understand consumer behaviour and build strong brand identities.

5 in stock

Category: Tag:

Description

  • Publisher : Wordpen Academics (5 December 2024)
  • Language : English
  • Hardcover : 210 pages
  • ISBN-10 : 938918388X
  • ISBN-13 : 978-9389183887
  • Item Weight : 585 g
  • Dimensions : 17.78 x 1.27 x 25.4 cm

Related products