The Business of Cricket: The Story of Sports Marketing in India
-25%
Availability: In Stock

The Business of Cricket: The Story of Sports Marketing in India

13
SKU: 9789350290798

Original price was: ₹399.00.Current price is: ₹299.25.

Dive into “The Business of Cricket” by Shyam Balasubramanian (ISBN: 9789350290798) and explore the evolution of sports marketing in India. From its origins in the 1970s to the explosion of the IPL, discover how cricket, Bollywood, and business intertwined to create a multi-billion dollar industry. A must-read for sports enthusiasts, business students, and anyone interested in the Indian sports marketing phenomenon.

5 in stock

Category: Tag:

Description

  • ISBN-13: 9789350290798
  • Publisher: HarperCollins India
  • Publisher Imprint: HarperCollins India
  • Language: English
  • ISBN-10: 9350290790
  • Publisher Date: 2011
  • Binding: Paperback
  • No of Pages: 160

13 reviews for The Business of Cricket: The Story of Sports Marketing in India

  1. Piyush –

    Interesting insights into the early days of sports marketing. The IPL section was particularly engaging. Worth a read.

  2. Sweta Tripathi –

    An insightful look into the financial side of cricket in India. Gives a broad understanding.

  3. Yashu Priya –

    The book provides a great understanding of how cricket became so commercialized in India. Very informative.

  4. Shikhar Trivedi –

    A decent overview of cricket’s marketing in India. Some parts felt repetitive. Good for beginners.

  5. Deepesh Pandey –

    Fascinating journey through the business side of cricket. The author clearly knows his stuff. Highly recommended!

  6. Himanshi –

    Excellent book! It provides a great blend of history, business, and sports. Highly recommend this one!

  7. Muskan Suryan –

    Informative and well-structured. Sheds light on the forces that shaped Indian cricket. Great work done by Author!

  8. Muneela Yarrabathina –

    A good attempt, but could have been more critical. Felt like a surface-level analysis at times. Okayish book.

  9. Premsi Raman T –

    This book exceeded my expectations! It’s a comprehensive and insightful look at the business of cricket.

  10. Anushka Bhartiya –

    I was hoping for more in-depth analysis. Still, a solid introduction to the topic. Not too impressive.

  11. Rajat Srivastava –

    Well-researched and engagingly written. A must-read for anyone interested in sports business in India. Clear and concise!

  12. Satya Kumari –

    Not the most exciting read, but definitely informative. Good as an academic resource. Will recommend for study purpose.

  13. Raj Ghadiya –

    Enjoyed learning about the history of cricket marketing. Some chapters were a bit dry, but overall good.

Add a review

Your email address will not be published. Required fields are marked *

Related products