The Brand Custodian: My Years with the Tatas
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The Brand Custodian: My Years with the Tatas

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SKU: 9789353024864

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Discover the inside story of the Tata group with “The Brand Custodian” by Rajan Mukund. From turbulent times to remarkable achievements, Rajan Mukund, Ratan Tata’s executive assistant, offers a captivating glimpse into 23 years at Tata. Explore the evolution of this iconic conglomerate and its enduring relevance in today’s world. ISBN: 9789353024864

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Description

  • ISBN-13: 9789353024864
  • Publisher: HarperBusiness
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 264
  • Spine Width: 19 mm
  • Weight: 467 gr
  • ISBN-10: 9353024862
  • Publisher Date: 21 Feb 2019
  • Edition: 1
  • Language: English
  • Returnable: N
  • Width: 154 mm

23 reviews for The Brand Custodian: My Years with the Tatas

  1. Shubham Pal –

    A solid account, but somewhat lacking in personal reflection from the author. Still a valuable addition to business literature.

  2. Avisek Banerjee –

    An outstanding account of the Tata legacy. Inspiring and informative.

  3. Jahnavi –

    A worthwhile read for anyone interested in Indian business history. Mukund’s experience shines through.

  4. Aastha Sinha –

    Provides good insights, though I felt it could have delved deeper into certain events.

  5. Priya –

    Informative, but the writing style wasn’t particularly gripping. Still worth reading for the content.

  6. Shachi Jain –

    Provides a balanced view of the Tata Group. I appreciated the honest and straightforward writing style.

  7. Ritik Jain –

    Offers a rare glimpse into the inner workings of the Tata Group. A must-read for business students!

  8. Antara Kashyap –

    A fascinating peek behind the Tata curtain. Mukund’s insights are valuable, though sometimes a bit too focused on internal affairs.

  9. Sahil Patel –

    Interesting, but felt a bit too sanitized. Would have liked more critical perspectives.

  10. Chhayank Kumar –

    I had mixed feelings. While insightful, the narrative felt somewhat detached at times.

  11. Soumen Mondal –

    I found the book to be informative, but at times a bit monotonous. Could have used more excitement.

  12. Divyanshu Abhishek –

    A must-read for anyone wanting to understand the Tata Group’s evolution. Very well-written and engaging.

  13. Saurav Baburao Maske –

    An enjoyable read, though it occasionally felt like a corporate brochure. Worth it for the insights into Ratan Tata.

  14. Anish Kumar –

    A compelling narrative. Mukund’s experiences provide a unique and valuable perspective.

  15. Devanshu Chauhan –

    A truly remarkable read! Gained a new appreciation. Would recommend to all.

  16. Diya Jangir –

    A decent account of Tata’s journey. The writing is simple and accessible, however felt like something was missing.

  17. Dev Yadav –

    Exceptional book! It’s a well-written journey. A deep dive into India’s beloved brand.

  18. Manish Shaw –

    Captivating from start to finish. Offers a behind-the-scenes look that is both informative and engaging.

  19. Puneet Raj –

    Mukund provides a unique perspective. I enjoyed learning about the Tata culture, but found some sections a little dry.

  20. Nitish Negi –

    Good overview of Tata’s history, but lacked some depth. Felt like it scratched the surface.

  21. Sanjana Srivastava –

    An insightful and engaging read. Mukund’s unique perspective makes this a worthwhile book.

  22. Yogesh Jijhontiya –

    An interesting read for Tata enthusiasts. The book offers a good overview, but I wished for more critical analysis.

  23. Kavya Yadav –

    Enjoyed the anecdotes and personal stories. Some parts were slow, but overall an informative read.

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