The Elements of Choice
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The Elements of Choice

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SKU: 9780861544998

Original price was: ₹599.00.Current price is: ₹449.25.

The Elements of Choice by Eric J. Johnson (ISBN: 9780861544998) explores the power of choice architecture and its influence on our decisions. Discover how choices are presented and how they can be manipulated, from organ donation to wine lists and dating sites. Learn the tools of effective and ethical decision-making from a renowned expert in behavioral economics. Improve your choices and understand how to influence others responsibly.

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Description

  • ISBN-13: 9780861544998
  • Publisher: Oneworld
  • Binding: Paperback
  • Language: English
  • Spine Width: 35 mm
  • Width: 198 mm
  • ISBN-10: 0861544994
  • Publisher Date: 20 Apr 2022
  • Height: 130 mm
  • No of Pages: 400
  • Weight: 348 gr

16 reviews for The Elements of Choice

  1. Debjyoti Paul –

    This book is a game changer! It’s given me a new perspective on decision-making. Easy to grasp and thought-provoking.

  2. Zeshan Ashraf –

    I expected more depth. It felt like a surface-level overview of behavioral economics. Still, a decent introduction.

  3. Anurag –

    Entertaining and educational. I learned a lot about choice architecture. However, I wish it was a bit more practical.

  4. Vikas –

    Good book, but got little repetitive. Lots of real-world examples. Definitely made me more aware of my own biases. Recommend it to others.

  5. Ayush Mishra –

    Interesting concepts, but could have been explained more simply. I found myself rereading sections to fully understand them.

  6. Jatin Singh –

    Some chapters are better than others, but overall it’s a worthwhile read. I would recommend skimming it if short on time.

  7. Yamini –

    Amazing book! I learned so much. It is applicable to multiple areas of life. It is good to learn about your weaknesses.

  8. Chakrash Chauhan –

    Informative, but a bit dry at times. I appreciated the research and data shared, but it lacked in overall engagement.

  9. Anirudh Yerra –

    Great insights into how we make decisions. It’s not always rational. I’m now more aware of my decision-making processes.

  10. Abhijeet Rai –

    A good introduction to choice architecture, but nothing groundbreaking. Some of the examples felt a bit repetitive and long.

  11. Vansh Sarraf –

    A fascinating read! It opened my eyes to how much our choices are influenced. Some parts were a bit dense, but overall, very insightful. I’d recommend it to anyone interested in psychology.

  12. Ishan –

    The book provided actionable tips to improve decision-making in everyday life. I have already implemented it. I highly recommend.

  13. Akanksha Jindal –

    A thought-provoking exploration of choice architecture. This book has changed how I view the world around me, its very useful

  14. Satish Kannojia –

    This book is perfect for understanding human behavior. Very engaging. It can change your point of view and way of thinking.

  15. Gokula Kannan M –

    A must-read for anyone in marketing or sales! Showcases the power behind the way choices are framed. Very useful information.

  16. Aaina Narang –

    An eye-opening book that challenges your assumptions about free will. I enjoyed the writing style and real-life examples.

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