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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Rated 4.28 out of 5 based on 18 customer ratings
18
SKU: 9781400225439
₹1,799.00 Original price was: ₹1,799.00.₹1,529.15Current price is: ₹1,529.15.
Discover the secrets behind Trader Joe’s success! Learn how Joe Coulombe built an iconic brand by challenging conventional grocery wisdom. This book reveals how he created a unique shopping experience, fostered a thriving work environment, and beat the big guys. Perfect for entrepreneurs, business owners, and anyone seeking inspiration.
Out of stock
Anita Bhengra –
Great book! It provides a very detailed account on how Trader Joe’s build their brand, a true inspiration.
Aayushi Purwar –
Interesting story about the founding of Trader Joe’s. The writing was a little stale in some parts.
Balamuri Sai Sravan –
Was hoping for more business information, it was interesting to learn the history though.
Mukul Singh –
I liked the story, but the writing style felt a little dry at times. Overall, a decent book.
Kartikey Sauliyal –
A look behind the curtains of a fun brand. A lot of business books are boring but this one has heart.
Priyanshu Prem –
A great gift for a business owner, someone who loves Trader Joe’s, or both.
Gowri Krishna V R –
I liked it, but some of the information was slightly repetitive. Recommend skipping around.
Saurabh Singh –
A solid read if you want a feel-good business book that highlights the value of people.
Anuj Ghai –
Interesting, but I was hoping for more practical advice. More about the history than actionable strategies.
Sourav Singh –
The stories were well written and keep you engaged. Offers some great life lessons.
Rajat Choubey –
A good read for business owners, but some parts felt a bit repetitive. Still, plenty of insights into building a unique brand.
Prakhar Sharma –
Loved learning about Trader Joe’s early days! Coulombe’s unconventional methods are inspiring. Highly recommended!
Prerna Monica Tete –
Offers some solid advice for retail and business. Is a little repetitive so I am giving it a .
Md Shakeeb Asghar –
A fascinating look at a grocery icon. Coulombe’s people-first approach is a lesson for all businesses.
Dev Yadav –
Offers great business advice in a story like form, the stories were fun to read. I recommend to all.
Pravneet Kaur –
A great read for any budding entrepreneur who wants to build a successful brand by keeping a people first mindset.
Srishti Trikha –
A well written and interesting book. Learned a lot about TJ’s background and a different style of business
P V Narsimha Redy –
Enjoyable and insightful! A must-read for anyone interested in retail or entrepreneurship. Highly recommended.