Description
- ISBN-13: 9780063382886
- Publisher: Harper Business
- Binding: Hardcover
- Language: English
- Weight: 152 gr
- ISBN-10: 0063382881
- Publisher Date: 10 Nov 2023
- Height: 36 mm
- No of Pages: 592
- Width: 733.999 mm
Original price was: ₹1,099.00.₹824.25Current price is: ₹824.25.
Robert Cialdini’s “Influence” reveals the psychology behind why people say yes. This expanded edition explores persuasion principles, updated with new research and examples, to help you understand and ethically harness the power of influence in business, relationships, and everyday life. Learn the six key principles of persuasion and how to defend against manipulation. ISBN: 9780063382886
5 in stock
Meenakshi R –
Interesting, but not as groundbreaking as I expected. It is a solid introduction to persuasion. Worth a read if you’re new to the topic, but not for experts.
Sahil Kushwaha Kushwaha –
Excellent book on the psychology of persuasion. Cialdini provides clear explanations and practical advice. Some of the content can be used in wrong way.
Ananya –
While some examples feel dated, the core principles remain relevant. A good starting point for learning about persuasion, but not the final word.
Davinder Singh Bedi –
A bit overhyped, in my opinion. Some of the principles are obvious, but the book does provide a good framework for analyzing persuasive tactics.
Kushagra Arya –
I learned a lot about why I say ‘yes.’ It’s a bit academic at times, but the concepts are important. Definitely worth reading if you care about influence.
Pari Kesharwani –
This book is a classic for a reason. It is a little dense at times, but the insights are worth the effort. I’ve already applied some of the principles.
Sagar Gupta –
Eye-opening and thought-provoking! Cialdini provides a framework for understanding influence that’s incredibly useful. Should be taught in schools.
Prashant –
Good overview of persuasion techniques. I found the social proof section particularly interesting. However, it could be more concise.
Kushmita Sharma –
Influence is a game-changer for understanding human behavior. The examples are very helpful. A must-read for anyone in sales or marketing. Highly recommended.
Kunwar Masoom Ali Khan –
A fascinating read! Cialdini breaks down persuasion in a way that’s both insightful and practical. Some parts felt a bit repetitive, but overall, a valuable book.