Influence : The Psychology of Persuasion (New and Expanded)
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Influence : The Psychology of Persuasion (New and Expanded)

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SKU: 9780063138803

Original price was: ₹699.00.Current price is: ₹524.25.

Discover the secrets of persuasion with “Influence: The Psychology of Persuasion” by Robert Cialdini. This New York Times bestseller reveals the psychology behind why people say “yes.” Learn the six universal principles of influence and how to ethically apply them in business, marketing, and everyday life. Updated and expanded, this book is a must-read for anyone seeking to understand and master the art of persuasion.

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Description

  • ISBN-13: 9780063138803
  • Publisher: Harper Business
  • Binding: Paperback
  • Language: English
  • Width: 140 mm
  • ISBN-10: 0063138808
  • Publisher Date: 25 May 2021
  • Height: 40 mm
  • No of Pages: 608

11 reviews for Influence : The Psychology of Persuasion (New and Expanded)

  1. Muskan Gulyani –

    While informative, some examples felt manipulative. Use with caution and consider the ethical implications.

  2. Aashi Aggarwal –

    Good overview of influence, but I wish there were more practical exercises. Still, a worthwhile read for understanding the basics.

  3. Ananya Katyayan –

    Excellent book on understanding why people make the decisions they do. Practical advice and well-written. A must-read!

  4. Deepanshu Anand –

    An interesting read with some good information on persuasion, but I felt some concepts were drawn out longer than necessary.

  5. Jay Raj Sharma –

    An interesting read. Some concept very useful, although it can feel repetitive at times. I learned valuable stuff.

  6. Prince Jangra –

    A solid introduction to the psychology of persuasion. Not a groundbreaking read, but definitely informative and useful for business.

  7. Mrityunjay Sharma –

    Cialdini’s principles are powerful and well-explained. I found it immediately applicable to my work. A bit dry at times, but the content makes up for it.

  8. Vedang Singhal –

    This book changed how I view interactions! Ethically sound and incredibly informative. Highly recommend it.

  9. Shivang Agrawal –

    I liked how the book was structured. It was clear and easy to understand, but found some parts repetitive.

  10. Ayush Kumar –

    Amazing book! I have used a lot of these tactics without even knowing! very insightful.

  11. Arman Ahmad –

    A fascinating look at persuasion tactics! Some examples felt a bit dated, but overall, very insightful. Definitely worth reading if you’re in sales or marketing.

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