Competing Against Luck : The Story of Innovation and Customer Choice
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Competing Against Luck : The Story of Innovation and Customer Choice

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SKU: 9780063355118

Original price was: ₹499.00.Current price is: ₹374.25.

Unlock the secrets to innovation success with “Competing Against Luck.” Harvard professor Clayton M. Christensen reveals the “Jobs to Be Done” theory, a groundbreaking framework that helps businesses understand customer choices. Discover how to create products and services that truly meet customer needs and drive growth. Learn the key to competing effectively and avoiding innovation failures. “Competing Against Luck” is a must-read for entrepreneurs, executives, and anyone seeking to understand the dynamics of customer behavior.

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Description

  • ISBN-13: 9780063355118
  • Publisher: Harper Business
  • Binding: Paperback
  • Language: English
  • Weight: 252.000 gr
  • ISBN-10: 0063355116
  • Publisher Date: 27-Jun-2023
  • Height: 18.000 mm
  • No of Pages: 288
  • Width: 140.000 mm

15 reviews for Competing Against Luck : The Story of Innovation and Customer Choice

  1. Akshat Jain –

    An exceptional book on innovation. I would read it again. It challenges conventional wisdom and gives you a concrete framework for product creation.

  2. Mansi Bharti –

    The book is a bit repetitive. The core concept of ‘Jobs to Be Done’ is insightful, but I felt it was over-explained. Still, worth a read.

  3. Gopal Agarwalla –

    A solid resource for anyone in product development. The Jobs to Be Done framework is powerful, and the book provides plenty of real-world examples. I recommend.

  4. Spriha Singh –

    I appreciated the fresh perspective on innovation. However, some parts were dense and required multiple readings. Still, a valuable contribution to business strategy.

  5. Akif M –

    A valuable read for anyone looking to improve their understanding of customer needs. The book is well-researched and provides a practical framework for innovation.

  6. Aayushi Agrawal –

    A must-read for entrepreneurs! The Jobs to Be Done theory is a powerful tool for creating products that customers actually want. Changed the way I think about innovation.

  7. Khushi Santosh Surana –

    A thought-provoking read! Jobs to Be Done offers a new lens for understanding customer behavior. Some concepts felt a bit repetitive, but overall a worthwhile investment.

  8. Arijit Dhar –

    It provides a good base but I feel like the whole book can be summarized in articles. I was expecting some next level content. I was left wanting more depth.

  9. Anwesha Biswas –

    Interesting ideas, but the writing style is a bit dry. I found myself skimming through some sections. Still worth reading for the core concepts.

  10. Pranay Vikas Movva –

    Christensen’s framework is insightful, but the book could be more concise. I found the examples helpful in illustrating the Jobs to Be Done theory. Good but not great.

  11. Aditi Mishra –

    The book offers a solid framework, but its practical application can be challenging. I wish there were more actionable steps. Decent read, but not revolutionary.

  12. Ritik Saini –

    Great insights into customer behavior. The book is well-written and engaging. The Jobs to Be Done framework is explained in a way that is easy to understand.

  13. Kratika Garg –

    This book is a game changer. It offers a unique and practical approach to understanding what customers really want. A must-read for any entrepreneur.

  14. Khushu –

    Although theoretical at times, the JTBD framework is powerful and insightful. The examples cited throughout the book are easy to relate to and understand.

  15. Pratikshya Pattanayak –

    Excellent book! “Competing Against Luck” is a game-changer for anyone involved in product development or marketing. Highly recommended for understanding customer needs.

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