Description
- ISBN-13: 9780143461302
- Publisher: Penguin
- Binding: Paperback
- Language: English
- Weight: 140 gr
- ISBN-10: 0143461303
- Publisher Date: 20 Feb 2023
- Height: 29 mm
- No of Pages: 256
- Width: 1099.999 mm
Availability: Out of Stock
IIM Ahmedabad Business Book: Customer in: Crafting CustomerBased Business Strategy
SKU: 9780143461302
Original price was: ₹399.00.₹339.15Current price is: ₹339.15.
Craft winning customer-based business strategies with “Customer in.” This IIM Ahmedabad Business Book by Rama Bijapurkar (ISBN: 9780143461302) provides a practical framework for understanding customer behavior and building a competitive edge. Learn how to analyze markets, segment customers, and develop targeted strategies for sustainable growth. Perfect for business leaders, marketers, and entrepreneurs seeking to create customer-centric organizations.
Out of stock
Description
Reviews (14)
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Satya Kumari –
Helpful for beginners in marketing. Experienced professionals may not find much new information here.
Rudhra Maurya –
A must-read for anyone serious about building a customer-focused business. So many actionable insights!
Rohan Naik –
Good for understanding the basics of customer segmentation, but nothing groundbreaking.
Aashish Agnihotri –
Not bad, but I’ve read better books on customer strategy. This one felt a little generic and theoretical.
Animesh Priyadarshan –
A decent read on customer strategy. Some concepts are insightful, but the writing style felt a bit dry at times.
Rimjhim Nigam –
Solid strategies, clearly explained. A bit academic, but still very applicable to my business challenges.
Harshal Vasudeo More –
A game-changer! It completely shifted my perspective on customer-centricity. Highly recommend it to all business leaders.
Yasmeen Bano –
Practical framework for understanding customer behavior. Helped me rethink our marketing approach. Definitely worth reading.
Ashu Yadav –
Excellent book for entrepreneurs! The segmentation strategies are very useful. I’m already implementing some of the ideas.
Muthe Sri Anirudh –
I’d recommend this book. Easy to understand with great strategy.
Achyuth Balakrishnan –
Very insightful and practical! Loved the frameworks for analyzing markets and customer segments.
Ajeet Kumar –
I found the book repetitive in places. The core message is good, but could have been delivered more concisely.
Shashwat Anand –
The book is alright. It gives a basic overview, but I expected more depth from an IIM Ahmedabad publication.
Yashika Methi –
Good insights, but I felt it lacked real-world examples. Still, a valuable resource for business students.